The Candor Blog
Matt is a Silicon Valley marketing veteran with big-agency experience and in-house chops as the head of marketing for several tech companies. He lives with his wife and two daughters in Berkeley, California, where he can often be found taking his dog trail running through Tilden Park.
Blog Post by Matt McAllister
Matt McAllister
4
min read
Candor is joining Highwire!
Candor joins Highwire
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Matt McAllister
4
min read
8 Tips to Becoming a Better Writer
Good writing is an essential skill in this day and age. Here are our tips to help you ...
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Matt McAllister
8
min read
How Candor Helped Byos Earn Its First $45,000 Worth of Organic Monthly Traffic
When Byos needed to compete with the heavy-hitters of cybersecurity, Candor provided an ...
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Matt McAllister
4
min read
How Candor Uses AI in Content Marketing
AI writing assistants like ChatGPT aren't ready to write quality brand journalism. But ...
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Matt McAllister
11
min read
How Candor Helped Dibbs 10x Organic Traffic and Launch a B2B Offering
Discover how Candor’s SEO expertise fueled Dibbs' initial growth and set its expansion up ...
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Matt McAllister
5
min read
What Content Marketers Can Learn from the Writers at Pixar
Our favorite tips from Pixar's 22 rules of storytelling.
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Matt McAllister
8
min read
6 Content Strategies That Drive Press Coverage
These types of content will catch the attention of the editors, journalists and media ...
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Matt McAllister
10
min read
Content Strategies for Each Stage of the Marketing Funnel
How to devise content that engages prospects from awareness and interest to evaluation ...
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Matt McAllister
9
min read
4 Ways to Get Started With Brand Journalism
Follow these 4 practices to get started with brand journalism and boost your content ...
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Matt McAllister
7
min read
Introducing Candor: Brand Journalism for the New Age of Marketing
We are a different company today than we were in 2010, and we felt a name change was ...
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