The Candor Blog
Matt is a Silicon Valley marketing veteran with big-agency experience and in-house chops as the head of marketing for several tech companies. He lives with his wife and two daughters in Berkeley, California, where he can often be found taking his dog trail running through Tilden Park.
Blog Post by Matt McAllister
Matt McAllister
8
min read
4 Important Questions a Content Style Guide Should Answer
Style guides hold the information needed for writers to create consistent content that ...
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Matt McAllister
5
min read
Incorporating the 5 Elements of Storytelling Into Your Marketing Program
To help you understand how to weave the art of storytelling into your company’s marketing ...
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Matt McAllister
8
min read
HubSpot’s Dan Tyre Wants You to Treat Prospects Like People
Inbound marketing is about treating people like people and shedding the labels of ...
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